Appreciation Of The Reshuffle Triggered Decompression Household Electrical Appliance Enterprises
Author: poloThe yuan against the dollar historic "break 7", so that our
TV , Refrigerator , Air conditioning And small household appliances export of household electrical appliances again severely affected, especially in export-oriented small appliances hardest hit. The face of adverse situations, the public household electrical appliance enterprises to reduce the impact on ways to more business was slowly changing pattern of overseas business in response to appreciation of the renminbi.
According to incomplete statistics, China's small household electrical appliances enterprises up to 35 100, but who are less than three 40-scale enterprises, the top 5 brands and market share of less than 30%. By firm size, financial strength, technology accumulation and other limitations, most businesses do not core technology, product homogeneity serious, it can be said, small household electrical appliances sector is still in a brand more than strong, chaotic state of the primary market. In 2007, with the reduction in export tax rebate rate, RMB appreciation, rising raw material prices and other factors have led to a decline in the profits of small household appliances, making an already competitive market even more difficult living environment.
Fang Hongbo, president of the United States electrical
told reporters that the RMB appreciation on the export of home appliances since 2005 has been there, but now some of the appreciation rate has accelerated. Face the pressure of RMB appreciation bring business, some companies fell, but some companies are instead able to live better. As a beauty, the main response measures include speeding up the speed of settlement, and customer communication through an appropriate increase in export prices, transfer pricing to the market to address the structural problems of product management and enhance the efficiency of reducing controllable costs.
Skyworth Overseas Development Limited CEO Kuang Yubin admitted to reporters, with the RMB appreciation, rising labor costs, trade barriers, and rising raw material prices, profit margins Skyworth overseas operations decreased 3% -4%.
"RMB appreciation on the home appliances business in overseas operations is significant. It encourages export-oriented enterprises to change their business model, will be extended to the original cost advantage to play the comprehensive advantages of enterprises." Kuang Yubin said, "the Skyworth, the by the company is positioning itself
TV Manufacturer into a TV technology solutions provider change. Skyworth has six factories around the world, mainly in Eastern Europe, Latin America and Africa, developing countries. In addition to the export machine, the Skyworth facility will provide local technical support solutions. "
"Appreciation of the RMB to bring the system risk, each industry can not avoid, we can only respond positively."
TCL Media official said, on color TV exports will certainly be adversely affected. However, in recent years companies have been in the European Union and Australia to establish a number of overseas production bases, many dollar-denominated export factories, thus affecting greatly reduced.
Konka , Changhong Other companies also said that overseas plant by reducing the impact of RMB appreciation.
Guotai Junan analyst said Wang Zhen, the yuan revaluation will affect the cost of home appliances business, thereby affecting the profitability of enterprises and home appliance sales. Concentration from the industry, the industry concentration is low impact on the small household electrical appliances will be larger. He said the procurement and sales of RMB appreciation on both ends out of the home appliances manufacturing enterprises have less influence. Meanwhile, the renminbi appreciation on the impact of industry leaders will be less than the impact on SMEs. In the face of high cost, these leading enterprises with strong bargaining power and risk transfer capacity, and those who manage less, weak competitiveness of enterprises will be eliminated.
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